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Oracle Responsys Marketing Platform Course Overview

Oracle Responsys Marketing Platform Course Overview

The Oracle Responsys Marketing Platform certification focuses on knowledge and expertise in utilizing the Responsys Marketing Platform. This platform offers functionalities that enable businesses to design, orchestrate, and analyze marketing campaigns across different channels such as email, mobile, and web. The certification ensures that professionals have the required skills to manage and leverage tools for successfully executing data-driven marketing strategies. Industries use this to deliver personalized customer interactions, resulting in increased customer engagement and conversion rates. Thus, the certification is integral for roles in marketing automation, customer experience management, and digital marketing strategy implementation.

This is a Rare Course and it can be take up to 3 weeks to arrange the training.

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  • Live Online Training (Duration : 32 Hours)
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Classroom Training price is on request

  • Live Online Training (Duration : 32 Hours)
  • Per Participant

♱ Excluding VAT/GST

Classroom Training price is on request

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Course Prerequisites


1. Basic knowledge of HTML and XML
2. Understanding of relational databases and SQL
3. Experience with email and mobile marketing
4. Knowledge of related third-party tools, like HTML and email editors
5. Working experience with the Responsys user interface and marketing solutions
6. Understanding of marketing automation and customer experience management concepts

Target Audience for Oracle Responsys Marketing Platform Certification Training

• Digital marketing professionals
• Marketing automation enthusiasts
• Sales and marketing team members
• IT professionals dealing with customer relationship management
• E-commerce business owners
• Database managers
• Email marketers
• Individuals seeking to enhance their digital marketing skills

Why Choose Koenig for Oracle Responsys Marketing Platform Certification Training?

- Certified Instructors: Expertly trained staff to deliver high-quality training.
- Boost Your Career: Gain skills that are valuable to businesses.
- Customized Training Programs: Tailored to meet your specific learning needs.
- Destination Training: Opt to learn in a specified training location.
- Affordable Pricing: High-quality training at reasonable prices.
- Top Training Institute: Renowned for delivering superior training solutions.
- Flexible Dates: Option to select dates that suits attendee's schedule best.
- Instructor-Led Online Training: Live online instruction, offering convenience and engagement.
- Wide Range of Courses: Ability to choose from a multitude of course offerings.
- Accredited Training: Recognized certifications, increasing career advancement potential.

Oracle Responsys Marketing Platform Skills Measured

After completing Oracle Responsys Marketing Platform certification training, an individual can acquire skills in managing cross-channel digital marketing campaigns, creating message content, designing email marketing strategies, segmenting and targeting audiences, measuring and analyzing campaign effectiveness, and understanding cross-channel orchestration. The individual will also gain expertise in using the Oracle Responsys Interact platform to execute marketing campaigns. This knowledge can be utilized to improve customer engagement and drive business growth.

Top Companies Hiring Oracle Responsys Marketing Platform Certified Professionals

Top companies like Verizon, Oracle Corporation, Slalom Consulting, Accenture, and PwC are actively hiring professionals certified in Oracle Responsys Marketing Platform. These companies value the proficiency in managing cross-channel marketing strategies and personalized customer interactions offered by Oracle Responsys certified professionals.

Learning Objectives - What you will Learn in this Oracle Responsys Marketing Platform Course?

The Oracle Responsys Marketing Platform course aims to educate learners on utilizing this multi-channel marketing platform to its full potential. The learning objectives include understanding the core functionalities of the platform such as email, mobile, display, and social marketing. Trainees will learn to design and execute personalized campaigns using Responsys' tools to target precise audiences. The course also aims to impart skills in analyzing campaign effectiveness, optimizing customer journey, and enhancing customer engagement through personalization. Towards the completion, learners will be proficient in utilizing Responsys to strategize, automate, and manage digital marketing campaigns effectively.