Marketing Cloud Connect Essentials (MCC201) Course Overview

Marketing Cloud Connect Essentials (MCC201) Course Overview

The Marketing Cloud Connect Essentials (MCC201) course is designed to equip learners with the expertise to integrate Salesforce Marketing Cloud with Salesforce Sales and Service Clouds, creating a seamless experience for personalized customer engagement. This Salesforce Marketing Cloud training begins with a foundational overview of Salesforce's Customer Success Platform and delves into the Marketing Cloud to set the stage for deeper learning.

Throughout the course, students will explore the functionalities of Marketing Cloud Connect, understand the prerequisites for integration, and learn how to connect and synchronize data across the platforms. They will gain hands-on experience in crafting personalized digital marketing campaigns, leveraging CRM data, creating targeted segments, and automating email communications through comprehensive lessons and practical exercises.

By mastering these skills, participants of this Salesforce Marketing Cloud bootcamp will be well-prepared to execute effective marketing strategies, analyze campaign performance, and drive customer success using the powerful tools available within the Salesforce ecosystem.

This is a Rare Course and it can be take up to 3 weeks to arrange the training.

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  • Live Online Training (Duration : 32 Hours)
  • Per Participant
  • Guaranteed-to-Run (GTR)
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♱ Excluding VAT/GST

Classroom Training price is on request

  • Live Online Training (Duration : 32 Hours)
  • Per Participant

♱ Excluding VAT/GST

Classroom Training price is on request

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Course Prerequisites

To ensure that participants are well-prepared to take the Marketing Cloud Connect Essentials (MCC201) course and get the most out of the training, the following prerequisites are recommended:


  • Basic understanding of digital marketing concepts and practices.
  • Familiarity with the Salesforce platform and navigation, particularly the Sales and Service Clouds.
  • Knowledge of CRM (Customer Relationship Management) principles.
  • Experience with email marketing tools and strategies is beneficial but not mandatory.
  • Basic data management skills, including an understanding of databases, data extensions, and segmentation.
  • An interest in integrating marketing strategies with customer data to personalize and optimize marketing efforts.

These prerequisites are designed to establish a foundation that will allow participants to fully engage with the course material and practical exercises. They are not meant to be barriers to entry but rather to ensure a common baseline for all attendees.


Target Audience for Marketing Cloud Connect Essentials (MCC201)

Marketing Cloud Connect Essentials (MCC201) is designed to integrate Salesforce ecosystems, enhancing personalized marketing strategies.


Target Audience:


  • Salesforce Administrators
  • Marketing Cloud Users
  • Digital Marketers
  • CRM Managers
  • Email Marketing Specialists
  • Marketing Operations Professionals
  • IT Managers overseeing Salesforce/Marketing Cloud integration
  • Salesforce Developers interested in Marketing Cloud integration
  • Customer Success Managers
  • Data Analysts working with CRM and marketing data
  • Marketing Technologists
  • Business Analysts involved in marketing processes
  • Marketing Automation Architects
  • Customer Relationship Executives


Learning Objectives - What you will Learn in this Marketing Cloud Connect Essentials (MCC201)?

Introduction to Learning Outcomes

The Marketing Cloud Connect Essentials (MCC201) course equips students with the expertise to seamlessly integrate Salesforce Marketing Cloud with Sales and Service Clouds, enabling personalized digital marketing at scale.

Learning Objectives and Outcomes

  • Understand the comprehensive functionalities of the Salesforce Customer Success Platform and the Marketing Cloud.
  • Gain knowledge on the uses and benefits of Marketing Cloud Connect, including different connection methods.
  • Learn the step-by-step process of integrating Marketing Cloud with Salesforce org, along with necessary prerequisites and Salesforce terminology.
  • Develop skills to create personalized marketing communications using Salesforce CRM data through Content Builder.
  • Master the use of testing tools and manual/automated sending of emails to Leads/Contacts, Reports, and Campaigns in Marketing Cloud.
  • Understand the synchronization process of CRM data into Marketing Cloud and how to leverage this data for targeted marketing campaigns.
  • Learn to create, test, and optimize customer journeys using synchronized CRM data and Sales/Service Cloud activities within Journey Builder.
  • Acquire the ability to interpret and utilize email sending and subscriber status data to inform marketing strategies.
  • Become proficient in tracking and reporting marketing analytics, creating automated tracking reports, and customizing dashboards within both Marketing Cloud and Sales/Service Cloud.
  • Understand how to employ Sales and Service Cloud activities to enhance the functionality and effectiveness of marketing journeys.

These objectives are designed to ensure that by the end of the MCC201 course, students are well-equipped to leverage the power of Marketing Cloud Connect, driving efficient and personalized customer engagement through data-driven insights and integrated marketing strategies.

FAQ's


You can pay through debit/credit card or bank wire transfer.
Yes you can.
1-on-1 Public - Select your start date. Other students can be merged.
1-on-1 Private - Select your start date. You will be the only student in the class.
Yes, course requiring practical include hands-on labs.
Yes, we do. For details go to flexi
Yes, you can pay from the course page and flexi page.
You can buy online from the page by clicking on "Buy Now". You can view alternate payment method on payment options page.
Yes you can request your customer experience manager for the same.
You will receive the letter of course attendance post training completion via learning enhancement tool after registration.
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We use the best standards in Internet security. Any data retained is not shared with third parties.
You can request a refund if you do not wish to enroll in the course.
To receive an acknowledgment of your online payment, you should have a valid email address. At the point when you enter your name, Visa, and other data, you have the option of entering your email address. Would it be a good idea for you to decide to enter your email address, confirmation of your payment will be emailed to you.
After you submit your payment, you will land on the payment confirmation screen.It contains your payment confirmation message. You will likewise get a confirmation email after your transaction is submitted.
We do accept all major credit cards from Visa, Mastercard, American Express, and Discover.
Credit card transactions normally take 48 hours to settle. Approval is given right away; however,it takes 48 hours for the money to be moved.
Yes, we do accept partial payments, you may use one payment method for part of the transaction and another payment method for other parts of the transaction.
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Yes, we do offer corporate training More details
Yes, we do.
Yes, we also offer weekend classes.
Yes, Koenig follows a BYOL(Bring Your Own Laptop) policy.
It is recommended but not mandatory. Being acquainted with the basic course material will enable you and the trainer to move at a desired pace during classes.You can access courseware for most vendors.
Yes, this is our official email address which we use if a recipient is not able to receive emails from our @koenig-solutions.com email address.
Buy-Now. Pay-Later option is available using credit card in USA and India only.
Yes, fee excludes local taxes.
Yes, we do.
Schedule for Group Training is decided by Koenig. Schedule for 1-on-1 is decided by you.
In 1 on 1 Public you can select your own schedule, other students can be merged. Choose 1-on-1 if published schedule doesn't meet your requirement. If you want a private session, opt for 1-on-1 Private.
Duration of Ultra-Fast Track is 50% of the duration of the Standard Track. Yes(course content is same).

Prices & Payments

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Travel and Visa

Yes we do after your registration for course.

Food and Beverages

Yes.

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